Little Minx

    Since 1998, Little Minx has championed the careers of outstanding filmmakers who innovate with both creativity and intelligence. As a certified woman-owned production company, we have embraced diversity in our roster, crews, and staff for 26 years. This philosophy of inclusion is more than our mantra—it’s our mission. It’s the reason the company was founded, and it remains the most essential part of everything we do.

    Little Minx has been named a Standout Company on Ad Age’s A List in 2022 and 2024, Founder Rhea Scott was named as a Leading Women in Ad Age in 2023, and Executive Producer Helen Hollien was celebrated in Campaign's 40 Over 40 awards.

    6715 Hollywood Boulevard #210  /  Los Angeles, CA 90028
    About & Contact

    Rodney Lucas

    Ancestry

    Searching for Soul Food

    Michael B Jordan

    Nike

    Under Armour

    Steppin'

    NFL Super Bowl

    WNBA

    BiographyRodney Lucas

    Brought up on the South Side of Chicago and now based in Brooklyn, director Rodney Lucas creates documentary and commercial work that is uniquely attuned to the language of the streets. A self-made artist through and through, Rodney began his career as a set design assistant for a company that worked closely with Annie Leibovitz. He went on to serve as an on-air host for VICE media, having first gained experience in the music industry as an acclaimed touring artist. He’s also released works with the London-based platinum-selling group, Bastille.

    Filmmaking eventually became Rodney’s full-time passion, and he went on to create Southside Films, a cinematic house focused on collaborative Black storytelling. He now travels the world creating short documentaries, commercials, and branded content for the likes of Adidas, Beats by Dre, US Bank, Amazon, Square, Nike, Vice, Dicks Sporting Goods, Puma, Clarks Originals, Verizon, and Toms Shoes. Activating media as a vehicle of understanding, Rodney proudly utilizes commercial filmmaking as a cultural unifier.

    In 2024, Rodney is set to release his film Black Hercules, a documentary film about Black Bodybuilders. His other awards include a Tribeca X, a Webby, 13 Telly Awards, 3 AdStar awards, and a shortlist spot at Cannes Lions.

    Rodney
    Lucas