A Detroit area native, Nick found his creative path early in life when he began documenting his local snowboarding scene. Filming his friends on the slopes soon bloomed from a passion to an obsession, and as Nick likes to say, “I picked up a camera, and from that point on I never had another job other than filmmaking.” Throughout high school, Nick started to film more than just his life on the hill, picking up some local clients along the way. He went off to Michigan State to study Business Marketing and Film, and shortly after founding his first creative company, he landed a large bid with Leo Burnett.

That success enabled him to bring his business to the heart of Detroit, where he bought a 1940s warehouse that has since become a creative hub and community staple for the city’s vibrant visual arts scene. He’s gone on to direct campaigns for major brands like Cadillac, Pepsi, Pennzoil, ESPN, Amazon, and Adidas—all with a focus on telling deeply human stories that are infused with a glimmer of hope.

A filmmaker with a cinematic eye and a taste for adventure, Nick’s experience documenting extreme sports and adrenaline-fueled automotive imagery (can’t be a Motor City kid without loving cars) has informed his filmmaking approach. He’s learned to balance meticulous preparation with pure filmmaking instinct, making him nimble and intuitive behind the camera (let’s just say this guy’s used to running 5 cameras with a 13-person crew). But most importantly, Nick has developed an ability to insert himself into any environment, any scenario, and discover the story within it…and that goes for whether he’s exploring a dive cafe on the West Side of Detroit, volunteering at a dog shelter, or ushering an elderly couple on an adventure at 12,000 feet. “When I’m telling stories, I try to take myself out of the equation.” Says Nick. “For me, my job as a director is to understand my subject’s world and make sure the viewer understands it, too.”