Azores-born Augusto de Fraga studied communications in Portugal, honed his craft in Barcelona, and broke through in New York. A director who often operates the camera himself, he tailors every project with a sharp eye for story, performance, and sport. His commercials for Apple, Adidas, Porsche, Mercedes, and Nike have featured superstars like Lionel Messi, Cristiano Ronaldo, Rafael Nadal, and Giannis Antetokounmpo—and have earned more than 100 industry awards, including Best Director at El Ojo and multiple write-ups in Shots.

In 2023 de Fraga created and directed the Netflix hit Turn of the Tide, which shot into the global Top 10 and is now in post production for its second and third seasons.