Founded by Rhea Scott in 1998, Little Minx fosters the growth of outstanding filmmakers who innovate with both creativity and intelligence. As a certified woman-owned production company, we have embraced diversity in our roster, crews, and staff for 22 years. This philosophy of inclusion is more than our mantra—it’s our mission. It’s the reason the company was founded, and it remains the most essential part of everything we do.
Egyptian born Ali Ali originally studied Computer Engineering at the American University in Cairo. Deciding he preferred storyboards to motherboards, he quickly abandoned programming to study Art Direction at the Miami Ad School. From his humble beginnings as a junior art director with D’Arcy Bucharest, Ali moved on to build an impressive global career as both art director and creative director for the likes of Leagas Delaney, JWT, Leo Burnett, and finally topping it off as ECD of DDB Berlin. He was recently named by The Gunn Report as one of the top ten most awarded film directors in the world. In 2020, he also was named top ten Directors to move the needle in advertising alongside Taika Waititi, and he won the Gold in the One Show for his spot, Diesel. His directorial debut, Never Say No To Panda won him a Cannes Gold Lion Award, and with over 100 million YouTube views, was named by The Guardian as “one of the most watched viral campaigns of all time.” Never underestimate people’s appetite for watching pandas on a reign of terror!
Since then, Ali has directed more than sixty commercials for brands such as Vodafone, Google, Coca-Cola, Budweiser and Amazon. Among numerous other awards, Ali was awarded the coveted D&AD Yellow Pencil for Best Director in 2015, and was most recently awarded another Cannes Gold Lion in 2019 for his spot, Diesel.
Having been raised all over the world, Ali’s work is attentive to local realities, combined with global storytelling and a quirky sense of humor.